Augusta National and Veritone agree archive and licensing deal
Veritone has extended its long-standing partnership with Augusta National, continuing its role as the exclusive North American licensing partner for all archival and non-live sports footage. This agreement ensures that a vast collection of iconic moments, ranging from broadcast feeds to scenic clips, remains securely managed and readily accessible for global distribution. By maintaining this centralized repository, the club preserves valuable intellectual property while facilitating its commercial exploitation across diverse media sectors. The core of this operation relies on Veritone’s advanced AI technology, specifically the Digital Media Hub, which automates metadata tagging and content management. This intelligent processing significantly enhances the efficiency of archiving and monetizing video assets, allowing for rapid enrichment and discovery of historical footage. The system streamlines complex licensing, delivery, and invoicing processes, thereby reducing administrative burdens while maximizing revenue potential for content owners through precise asset organization. This development is highly relevant to the open data ecosystem, illustrating how artificial intelligence can transform unstructured media archives into accessible, searchable data assets. By enabling third parties like documentary producers and advertising agencies to easily locate and utilize specific content, the partnership demonstrates the value of interoperable, well-indexed data in creative industries. It highlights a model where AI-driven metadata bridges the gap between raw archival footage and efficient, widespread data utilization.
Source: broadcastnow.co.ukPublished on 2023-03-29