Betterdata uses synthetic data to keep real data safe

Betterdata has secured seed funding to advance its programmable synthetic data technology, which leverages generative AI to create secure, realistic datasets. Unlike traditional anonymization that destroys utility, this approach generates fictional data mirroring real-world characteristics without exposing private information. This method allows organizations to bypass strict privacy regulations while maintaining high data quality, effectively solving the critical industry challenge of balancing accessibility with compliance. The technology enables safer data sharing and enhances machine learning model performance by addressing issues like data imbalance and scarcity. By providing high-quality synthetic records, businesses can train more robust AI systems and collaborate across teams without risking sensitive individual details. This capability is particularly vital for sectors facing rigorous legal constraints, ensuring that innovation continues without compromising ethical standards or user confidentiality. This development is relevant to open data as it expands the pool of usable information while respecting privacy rights. It offers a scalable solution for making valuable datasets available for research and development without the legal risks associated with raw personal data. As regulatory pressures mount, such synthetic alternatives become essential infrastructure for fostering transparency and collaboration in the open data ecosystem, ensuring that data utility does not come at the cost of individual privacy.

Source: businessghana.com
Published on 2023-04-23

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