ITC asks ONDC to develop an anonymised data-sharing framework
An ITC Limited representative proposed that anonymized data sharing via the Open Network of Digital Commerce (ONDC) could significantly optimize supply chains. By removing personally identifiable information, retailers and manufacturers can access vital sales trends, allowing them to tailor product assortments to specific local demands. This approach aims to reduce logistical costs and ensure that consumers find the right products nearby, enhancing overall market efficiency without compromising individual privacy. The Consumer Affairs Minister welcomed this proposal, noting that a similar mechanism already functions within the government’s e-marketplace. There, anonymized volume and price data are shared to attract sellers by demonstrating national procurement scale. This transparency encourages competitive pricing and larger sales volumes, proving that open data frameworks can create mutual benefits for platforms and vendors while fostering trust in digital commerce ecosystems. This development is crucial for open_data as it addresses long-standing grievances against dominant private e-commerce platforms, which often hoard sales data and leverage it for private labels. By mandating or enabling data transparency, ONDC could level the playing field, empowering smaller sellers with insights necessary to compete fairly. Such a framework not only supports equitable market entry for new players but also establishes a precedent for ethical data practices that prioritize collective industry growth over proprietary control.
Source: medianama.comPublished on 2023-04-27