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This document serves as the privacy policy for the Hipertextual website, outlining how personal data and usage information are collected and managed. It establishes the legal framework for data processing, emphasizing that user consent is not always mandatory if other legal bases, such as contractual necessity or legitimate interest, apply. The policy clarifies that while providing certain data is required for services, users retain the right to object to commercial processing and to exercise their rights regarding access, rectification, and deletion of their information. The core mechanism of data handling relies on automated tools and third-party services, particularly for analytics and advertising. By integrating platforms such as Google Analytics and Google Ad Manager, the entity monitors user behavior to optimize content and target advertisements. This approach highlights the common tension in digital media between providing free services funded by advertising and maintaining transparent data practices, illustrating how user interactions are continuously tracked to generate value for the platform. This article is relevant to open data because it exemplifies the standard infrastructure of transparency required in modern web ecosystems. It demonstrates how organizations must disclose data flows, legal bases, and third-party integrations to comply with privacy regulations such as the GDPR. Understanding these policies is crucial for open data advocates, as it reveals the extent to which user behavior is commodified and underscores the importance of regulatory oversight in ensuring that data usage remains accountable and respectful of individual privacy rights.

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Published on 2023-07-29

Open Data

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