Data brokers exploit user consent mechanisms to collect, store, and process sensitive personal information, including location and browsing habits, for targeted advertising and behavioral analysis. This practice highlights critical privacy violations, underscoring the urgent need for robust data protection regulations that empower individuals to control their digital footprint and limit unauthorized surveillance. The article is relevant to open data, as it illustrates the ethical boundaries between public transparency and individual privacy, emphasizing the necessity of anonymization and strict governance to protect user rights in data ecosystems.

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Published on 2023-08-16