Es casi imposible saber cuánto gastan los candidatos en publicidad en redes sociales

The article highlights a critical transparency gap in Colombian electoral financing, where candidates are legally required to report campaign expenses. However, the lack of open data from social media platforms makes it impossible to verify spending on digital advertising, creating a significant legal void that hinders effective oversight. This opacity prevents citizens and monitoring agencies from tracking how much candidates spend on platforms like TikTok or Meta, despite reports indicating substantial digital investment. Consequently, traditional financial reporting fails to capture these crucial expenditures, leaving a major portion of campaign financing unaccounted for and untraceable by the public. This issue is vital to open data because it underscores the urgent need for platform transparency. To ensure fair and verifiable elections, digital advertising data must be accessible and standardized, allowing civil society to monitor political spending and hold candidates accountable for their full financial activities.

Source: elespectador.com
Published on 2023-09-02

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