Customer centricity is queen why the global language of customer - first economy speaks volumes in Africa

The growing number of mobile phones and mobile phone operators in Africa is increasing, according to a leading business analyst, Candice Thomas, who says the continent has become the world s largest consumer-centric economy. But what is it like for businesses and small-to- medium companies to embrace data-driven marketing initiatives, and what does the BBC . What could these changes mean for Africa? Why is the latest threat of customer centricity in the African markets? The BBC looks at how Africa needs to take advantage of data infrastructure and how to tackle the global challenges of consumer expectations and why it is so important to be able to make their journeys towards developing innovative ways of using data to provide insights into customers and consumers? And how they are being encouraged to use the data in its efforts to help them cope with the rapid growth of digital financial services, writes the business editor of BBC Africa Business, Matthew Davies, from Johannesburg to Cape Town, asks how she describes what happens in her own experiences of Africas economic landscape, as she described the region as the focus on data and the way it deals with rising demands for the country? What is her advice on how it takes to understand the demand for customers to find out when it comes about the future of African business? It is not always the answer to the call for an emphasis on customer-centrism? Here is what she has heard from her colleagues.

Source: bizcommunity.com
Published on 2024-02-12

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