Meta warned over ads inferring sexual orientation and data minimisation
The opinion argues that public social media posts should not be processed for personalized advertising, reinforcing GDPR data minimization principles. It suggests limiting the retention of personal data for targeted ads based on proportionality, challenging the current indefinite accumulation of user information by platforms like Meta. This is relevant to open data as it highlights the tension between vast, accessible datasets and strict privacy regulations, urging a reevaluation of how publicly shared information can be legally utilized for commercial profiling.
Source: freevacy.comPublished on 2024-04-26