Consumo obligará a las empresas a explicar cómo usan los algoritmos para personalizar sus precios y la publicidad

The Spanish government is introducing regulations to enforce transparency in the algorithms used by companies for dynamic pricing and advertising. This initiative aims to guarantee fairness and equity in digital consumption relationships, ensuring that consumers have access to clear information about how prices are determined based on factors like distance or time. The new rules prohibit the use of discriminatory parameters and the exploitation of urgent situations or vulnerabilities. Companies will be banned from automatically varying prices during the purchasing process to prevent pressure on users, while also safeguarding personal data and privacy rights to give users greater control over their digital footprint. This policy is highly relevant to open data as it underscores the necessity for algorithmic transparency. By mandating that business models operate within ethical boundaries and provide verifiable, clear information, the regulation promotes an ecosystem where data usage is accountable, fostering trust and enabling informed decision-making in the digital economy.

Source: larazon.es
Published on 2025-03-15

Consumo obligará a las empresas a explicar cómo usan los algoritmos para personalizar sus precios y la publicidad

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