Elecciones con Inteligencia Artificial: ¿amenaza u oportunidad?

The integration of Artificial Intelligence into electoral campaigns, exemplified by the recent Argentine elections, has fundamentally transformed political interaction by enabling massive personalization and the generation of symbolic content. However, this technological capability introduces significant risks, including disinformation through *deepfakes* and emotional manipulation, which blur the line between reality and fiction and threaten the integrity of democratic processes by undermining public trust in verified information. The relevance of this issue to open data lies in the critical need for transparency and access to information. To combat disinformation and ensure electoral integrity, it is essential that algorithms, data sources, and digital campaigns are auditable. This requires regulatory frameworks that mandate clear labeling of AI-generated content and promote digital literacy, ensuring that citizens can distinguish between legitimate and manipulated information, thereby protecting their right to informed citizenship. Finally, the global trend toward using Big Data and AI for voter micro-targeting poses ethical challenges regarding equity and the protection of personal data. While these tools can optimize political communication, they may also create structural inequalities between parties with greater resources and those with more limited means. Therefore, it is urgent to develop standards that promote the responsible use of technology, preventing large-scale manipulation and ensuring that AI strengthens, rather than undermines, democracy through clear mechanisms of institutional accountability.

Source: eleconomista.com.ar
Published on 2025-04-23

Elecciones con Inteligencia Artificial: ¿amenaza u oportunidad?

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