Thomas Cook India partners with Tourism ministry to enhance destination experiences

Thomas Cook (India) and the Ministry of Tourism have partnered to gather real-time traveler feedback across destinations. This collaboration aims to assess destination performance and identify areas needing improvement through standardized, co-branded feedback forms integrated into the company’s platforms. The initiative supports open data principles by sharing anonymized, aggregated insights with the government. This data-driven approach enables targeted interventions to upgrade infrastructure and services, fostering transparency and accountability in India’s tourism sector. This partnership is relevant to open data as it demonstrates how private sector data can be ethically shared to public benefit. By turning customer experiences into actionable public insights, the collaboration highlights the potential for data openness to drive sustainable improvements in service quality and destination management.

Source: economictimes.indiatimes.com
Published on 2025-09-30

Thomas Cook India partners with Tourism ministry to enhance destination experiences

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