Black Friday 2025: Las instalaciones de apps caen un 22 %, pero aumentan las conversiones

The analysis of Black Friday 2025 data in Spain reveals a significant shift in mobile shopping behavior, characterized by a general decline in user acquisition but a marked increase in the value of remaining users. This trend is particularly evident in the stark contrast between platforms: while Android saw substantial drops in both new installations and remarketing conversions, iOS experienced a notable surge in total conversions. Consequently, the market is moving away from high-volume, low-value acquisition strategies toward a focus on engaging smaller, more profitable audiences, especially those using Apple devices. Furthermore, the data highlights a growing reliance on in-app purchases as a primary revenue driver, which increased compared to the previous year. Although daily revenue fluctuations varied between platforms, the proportion of active users making purchases rose significantly across both ecosystems. This indicates that while the overall volume of new users may be shrinking, the intent to buy among existing users has strengthened, suggesting a maturation in consumer engagement where quality of interaction outweighs the quantity of new installs. This article is highly relevant to the open data community because it demonstrates the power of aggregated, anonymized datasets to uncover complex market dynamics and cross-platform discrepancies. By providing transparent insights into how different operating systems perform during critical sales periods, such open data practices enable marketers and researchers to move beyond superficial metrics. It underscores the importance of analyzing diverse data streams to understand the evolving relationship between user behavior, platform preference, and economic value in the digital economy.

Source: prnoticias.com
Published on 2025-12-06

Black Friday 2025: Las instalaciones de apps caen un 22 %, pero aumentan las conversiones

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