The battle for trademarks is also fought online (here’s how HORUS, the tool that combines AI and legal action, works)

HORUS transforms brand protection by integrating artificial intelligence and human analysis to continuously monitor the digital landscape. This solution enables companies to detect intellectual property infringements and unauthorized use of trademarks in real time, prioritizing threats based on their magnitude and regional relevance. The system analyzes data patterns to assess each brand’s exposure, facilitating the removal of infringing content and combating unauthorized sales. By taking into account local specifics such as language and commercial practices, HORUS optimizes notification management on platforms across Latin America, ensuring agile and context-aware responses. This tool is relevant to open data because it demonstrates how access to and analysis of open or semi-structured data from the internet can generate competitive intelligence. By democratizing the ability to audit the digital ecosystem, it highlights the importance of transparency and the ethical use of public information to safeguard brand integrity and intellectual property rights in the digital age.

Source: infonegocios.biz
Published on 2026-11-05

The battle for trademarks is also fought online (here’s how HORUS, the tool that combines AI and legal action, works)

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