Open Data: nuevas oportunidades de monetización en el sector
The European Union is driving a single data market based on regulations such as the Data Governance Act, aiming to enhance competitiveness and sovereignty. This framework enables the reuse of information from public administrations and platforms, always respecting the protection of personal data. However, the insurance sector has yet to recognize these opportunities, perceiving legal complexity where other companies could gain significant competitive advantages. Integrating open data facilitates improvements in risk management, service personalization, and fraud detection through real-time analysis. The most advanced organizations can optimize their internal processes and decision-making, turning regulatory frameworks into engines of business innovation. Those who successfully combine legal and strategic foresight ahead of their competitors will be better positioned in the market. This process requires overcoming technical challenges, such as establishing governance models that ensure the quality and consistency of information. It is essential to rethink the relationship with users, obtaining consent through clear incentives and ensuring security in data storage. The relevance of open data lies in demonstrating that its responsible exploitation, although demanding, is key to digital transformation and the creation of sustainable value in regulated sectors.
Source: inese.esPublished on 2023-06-14